Real Estate

Staging and Style

7 Secrets for Adding a Finishing Touch to Your Staging

Styled Staged Sold_ Adding Finishing Touch to Staging_Image

Photo credit: Blinds.com

By Katie Laird, guest contributor

When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging efforts go to waste—advise your clients to put the finishing touches on their staged homes, and boost their chances of selling. Here is a list of seven often overlooked finishing touches that can make a home shine.

1. Switch the lights.

It may seem like a big project, but switching out ceiling light fixtures is actually quite simple. Replacing old or broken fixtures can add a polished look and make a home feel updated. Remember that during showings and open houses, all lights will be on, so buyers’ eyes will be drawn to them. Choose something timeless that will go with any décor. And don’t forget the switch plates – dingy or yellowed light switches can make a staged room feel incomplete.

2. Consider window treatments.

Your clients may hesitate to replace blinds or shades before they move, because they can’t take them when they go. But remind them that custom window treatments can add significant value to the sale price. The right treatments can add privacy, style, and even energy efficiency to the home. They’re also the perfect way to frame a professionally-staged room. During your showing, treatments should allow as much natural light into the home as possible. Natural light balances any overly yellow lightbulbs and provides a blank canvas for the buyers to see clearly.

3. Touch-up the paint.

A professionally staged home will have impeccable furnishings and accessories. But chipped baseboards or scuffed walls can undo that polished look in an instant. Advise your clients to go through the home with touch-up paint and get rid of the most obvious offenses. It’s a simple way to hide the home’s age, and keep potential buyers focused on the its best attributes.

4. Give the floors some attention.

Stagers may add area rugs, but their not to hide scratched hardwoods or stained carpeting. Recommend that your clients make the investment into buffing and deep cleaning the flooring, so the rest of the staging looks at home in the pristine environment.

5. Add a little life.

Staging companies may add artificial plants as décor, but the living variety are even more appealing. Fresh flowers and houseplants brighten dining rooms, entryways, and bedside tables. Go neutral white or use this as an opportunity to add a pop of color. Also, try bowls of fruit, hanging ferns, or a small window herb garden to avoid having to put fresh flowers out every week. Don’t forget to look outside and freshen up the flower bed with new blooms and/or add a few potted plants around the front door.

6. Remove personal items.

Another final touch to making sure the staging looks natural is to remove any overly personal distractions. Remove family photos and memorabilia. If your sellers want to leave the frames on the wall to hide nail holes, have them consider putting a nice landscape print or piece of scrapbook paper in that spot instead. This goes for art, too. Your potential buyers might not share your enthusiasm for turn of the century pop-art, so the best choice is to swap it out for something classic, or remove completely.

7. Don’t forget storage areas.

Stagers will give special attention to the main living areas, but storage spaces like garages, closets, and basements are also vital selling points that need attention. Potential buyers look for roomy areas where they’ll be able to fit all their stuff. If basements and garages are overcrowded, it might send the signal that the home isn’t big enough for the buyers’ needs. Sellers may benefit from renting a storage space to help declutter and make every inch of the home irresistible.

KatieLaird2016ABOUT THE AUTHOR: Katie Laird is a frequent public speaker on social media marketing, social customer care, and profitable company culture. An active blogger and early social technology adopter, you can find her online as “happykatie” sharing home décor, yoga, parenting and vegetarian cooking tips. Laird is also the director of social marketing for Blinds.com.

Staging and Style

Sherwin Williams’ Pick for 2018’s Hottest Color

By Melissa Dittmann Tracey, REALTOR® Magazine

Oceanside_Sherwin3A rich blue with jewel-toned greens is forecasted to be 2018’s hottest color of the year, according to Sherwin Williams, which unveiled its 2018 Color of the Year choice this week. Other paint companies will be announcing their paint choices over the next few weeks.

Oceanside SW 6496 is a statement color. It can add a bold, attention-getting pop to wall colors, furnishings,  accessories, and even a home’s front door.

“Green-blues in deep values, such as Oceanside, respond to changes in light, which is a quality that creates intense dimension,” says Sue Wadden, director of color marketing at Sherwin-Williams. “It is a tremendously versatile color, and harmonizes with other diverse color groups.”

Oceanside is reminiscent of a marine-inspired look. But Sherwin Williams says the color can be woven into practically any design style, from mid-century modern to Mediterranean, traditional, or contemporary. Sherwin Williams says the color is versatile enough to be paired with any number of other colors, from hot pinks, yellows to navy or sky blues.

For 2017, Sherwin Williams had selected Poised Taupe (SW 6039) as the hot color. The company has been pushing the brownish-gray hue into more color schemes this year. Sherwin Williams had predicted taupe to become the next “it” color base for many homes today, edging out the popularity of gray.

But for 2018, Sherwin Williams is returning to a bolder shade for its hot-pick.

“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes,” Wadden says. “We are craving things that remind us of bright folklore, like mermaids and expeditions across continents. Oceanside is the color of wanderlust right in our own homes.”

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Photo credit: Sherwin Williams

Staging and Style

Add Some Pumpkin Spice to Your Autumn Staging

By Melissa Dittmann Tracey, REALTOR® Magazine

It’s pumpkin season and that means pumpkin everything — lattes, muffins, cookies, cakes, and, yes, even home décor. Home stagers are adding a little “pumpkin spice” to their decor, from the welcoming fall scent to pumpkin accents that inspire a cozy, autumn feel. Plus, orange can serve as a great staging color. The bold hue pops against a neutral backdrop.

Now, before you go all Trader Joe’s-pumpkin-explosion style, restrain yourself. Do not over-pumpkin your listing!

Try adding a few pumpkins to your listing’s front stoop and maybe a few orange accessories here and there. Consider even some pumpkin lattes and muffins to complete your autumn open house.

Houzz recently featured several ideas of how you can add pumpkin-orange inspiration to your décor, from orange velvet furnishings, towels, throws, and pillows to even an orange accent wall for those who want to commit on a bigger scale.

Here are some of our favorites autumn staging ideas to get you inspired to add some pumpkin flair to your listing.

1. Add some pumpkins to your front stoop. 

2. Try some pumpkin accents along the dining room table. 
3. Use some pumpkin flair to showcase the fireplace mantel. 

 

4. Add some pumpkins to your flower pots. 

 

5. Tuck mini pumpkins into your candle holders, and complement with orange accessories throughout the front porch.

7. Weave orange throughout a room in small doses to offset darker color schemes.

 8. Use shades of pumpkin for accents. 
This is a Pumpkin Cream accent wall (Pumpkin Cream 2168-20 by Benjamin Moore)

Staging and Style

Why You Should Stage a Cozy Fire Pit Area

By Melissa Dittmann Tracey, REALTOR® Magazine

Fire features, like outdoor fire pits and fire tables, are in demand. The National Association of Landscape Professionals calls it one of the hottest landscape trends for the fall, based on a recent survey of 5,000 of its member landscapers.

These hot-spots can be a great way to show off the entertaining potential of your outdoor space. Set up a fire pit with a few outdoor chairs around it. You can even drape a blanket over one chair and add ingredients to s’mores on a table to finish off this perfect cozy fall scene.

Consider, taking a picture of your fire pit with the flames at dusk to even add to your listing photos to highlight as a selling point too. (A professional photographer may be best to get this picture so that the lighting is perfect.)

Check out these chic fire pit areas featured by designers at Houzz.

Staging and Style

What to Do if Your Home Doesn’t Sell

By Patti Stern, PJ & Company Staging and Interior Decorating

Has your property been on the market for months with little buyer interest? With a competitive fall market ahead, it may help to reassess the condition of your home, make necessary updates, then
re-list a new and improved staged property to generate new buzz and buyer interest. Here are some questions sellers should ask themselves to get their home on top of the list and ahead of the competition.

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Family Room Staging by PJ & Company Staging and Interior Decorating

Does it Make the Best First Impression?

The key is to look at your home from the perspective of the buyer. With more than 97 percent of homes sold on the internet, the first point of engagement for buyers today is the online listing. Therefore, it’s more important than ever to feature professional quality photos using the best lighting to encourage buyers to schedule a showing. Once they arrive, be sure that your curb appeal and front entry are well maintained, tidy and welcoming by trimming bushes, cleaning walkways, making repairs and adding seasonal touches to the front porch.

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Kitchen Staging by PJ & Company Staging and Interior Decorating

Does it Appeal to The Target Market?

According to a National Association of Realtors recent trends report, 66 percent of today’s first-time buyers are Millennials and they are looking for a home that is in move-in ready condition. These buyers will turn away instantly if the home is dated and gives the impression that it’s in need of renovation. They will, however, ultimately pay more for a home that looks fresh and inviting. Be sure that necessary repairs and cosmetic updates are made such as freshening walls and cabinets with a coat of neutral paint, polishing hardwood floors, replacing lighting, hardware, appliances, etc.

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Dining Room Staging by PJ & Company Staging and Interior Decorating

Can Buyers Visualize Living in This Home?

Whether selling an occupied or vacant home, keep in mind that If buyers can’t emotionally connect, it won’t be memorable. Consider renting furniture for vacant properties to show buyers how they can use their own furnishings in the space.  For occupied properties make sure there are no distractions such as personal items on walls, shelves and tables. Showcase every key room from the entry to the basement with a clean look and minimal accessories such as colorful pillows, wall art and simple vignettes.

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Family Room Staging by PJ & Company Staging and Interior Decorating

Are Key Features Highlighted?

Be sure that your home’s best assets are not hidden. Is your stone fireplace covered with a cluttered mantle or distracting wall art? Are hardwood floors covered up with dated carpeting? Are floor to ceiling windows hidden behind heavy curtains? Are built-in shelves cluttered with old books and photos? If so, remove and simplify to show these features off, bring new life and increase perceived value to your home.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

 

PattiABOUT THE AUTHOR: Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. She also developed an award winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015 and 2016 Awards for Customer Service. Stern has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV. She is a regular contributor to REALTOR® Magazine’s Styled, Staged and Sold. For more information, contact Patti Stern at 203-640-3762 or patti@pjstagingdecorating.com