PRUDENTIAL GARY GREENE REALTORS ASSUMES OPERATIONS OF THE WOODLANDS CUSTOM HOMES - The Woodlands Operating Company, L.P. (TWOC) has selected Prudential Gary Greene, Realtors to operate the stand-alone, new home sales office of The Woodlands Custom Homes, a subsidiary of TWOC, according to Thomas J. D’Alesandro IV, president and CEO of TWOC.

Prudential Gary Greene has signed a listing contract with the 38 custom homebuilders active in The Woodlands, effective September 1. The new home sales office will continue to operate at 3535 East Panther Creek Drive in The Woodlands. "We are very pleased to be able to offer our customers and builders access to the extensive marketing resources that Prudential Gary Greene has available," D’Alesandro
said.

The real estate company lists all homes on MLS (Multiple Listing Service) and maintains comprehensive home search capabilities on two major websites – garygreene.com and khou.com. An e-mail follow-up system, access to mortgage information, relocation services, movers and utility companies are designed to take the hassle out of purchasing a new home and the moving process.

Prudential Gary Greene also has its own real estate magazine called "Fine Homes." "We are delighted with the opportunity to be a part of the marketing of The Woodlands Custom Homes," said Marilyn Eiland, broker/owner of Prudential Gary Greene. "The homes available through our sales office are some of the most exquisite properties in the entire Houston region and the setting in The Woodlands adds to their appeal." "The Woodlands Custom Homes is having a very successful year, with 95 new homes sold to date, compared to 90 for the same period last year," D’Alesandro said. "We expect the new owners to use their advanced communications programs and extensive Realtor network to further expand the reach to prospective customers in the higher price ranges."

The change will permit TWOC to further refine its focus on its core businesses: the development and sale of residential lots and commercial land throughout the community, the development of buildings in The Woodlands Town Center, and the management of The Woodlands Country Club and The Club at Carlton Woods.