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Staging and Style

View the Same Property Staged 3 Different Ways

By Saghar Setareh, CoContest guest contributor

How can you know the best style for staging a property? After all, you’ll need to satisfy home buyers’ various style tastes as well as make sure you’re showing the property in its best light.

Thanks to the power of the Internet, we wanted to see just how much the point of view in staging of properties can vary. We asked for designers to upload their take on one floorplan at the CoContest website. All designers staged the same room, but recreated it differently based on their own style and taste and interpretation of the client’s request in the contest.

The challenge: This modern apartment in Connecticut needed to be renovated, in a way to enjoy the artwork during the gatherings of family and friends.


Photo courtesy: CoContest

Design 1: Classic Vibe


Designed by Decolite Design

This room offered up a more classic appeal. The designer Decolite Design used a crystal chandelier for the main lighting, colonial furniture for the main living room, black chesterfield sofas with white armchairs, and a large, white rug. The artwork is also from the classic period. The pallet of colors is black and white, and a piano along the wall also helps to complete the look.

Design 2: Bold Artwork


Designed by Marta Valence; Photo courtesy: CoContest

This designer Marta Valente above used bright and saturated colors in the artwork to compliment the two dark sofas and white and mustard color chairs. In order to add a more modern and industrial look to the space, a wooden table with metal legs was brought in. To complete this look, the wall has gray bricks and there’s a colorful buffet in stripes along one wall.

Design 3: A Modern Touch


Designed by BIVIO Architettura. Paula Godoy & Celia Cardona; Photo courtesy: CoContest


Designed by BIVIO Architettura. Paula Godoy & Celia Cardona; Photo courtesy: CoContest

Another designer BIVIO Architettura. Paula Godoy & Celia Cardona used very modern furniture from the late 20th Century, puffs, and large paintings to work as a separator. Texture is also used in the modern furniture and couches to match the abstract paintings on the wall. Low, coffee table and cushions are also part of this look. But the most distinctive feature of this project: The vertical bars that divide the living room in two separated parts.


These are only three design ideas from many, that present the property in three, completely different styles, made possible to imagine how the property would look like, with a convenient price.

ABOUT THE AUTHOR: Saghar Setareh is the Content Manager of CoContest, the first crowdsourcing platform for interior design and architecture online. She is an enthusiast about home decor and all forms of design.

Staging and Style

How to Reinvent a Room to Attract Buyers

By Patti Stern, PJ & Company Staging and Interior Decorating

Thinking about remodeling but not sure it will pay off when it comes time to sell? According to Remodeling Magazine’s Cost vs. Value Report, most room remodels and additions may only recoup up to 80 percent of the cost. And since time and money is something prospective sellers are cautious about wasting, we put together the following list of practical ways to attract buyers and increase resale value without drastically changing your home’s footprint.


Kitchen staged by PJ & Company Staging and Interior Decorating

Transform The Kitchen With Simple Upgrades

The most economical way to breathe new life into the kitchen is by first repainting walls with a fresh coat of neutral paint. Next, consider refreshing outdated cabinet fronts (as shown in photo above) with bright white paint along with brushed nickel or chrome hardware in modern styling. Upgrading flooring and countertops is also worth considering since there are many options available with a range of price points that are both stylish and functional.


Master bath staged by PJ & Company Staging and Interior Decorating

Give The Bathroom A Facelift

It still goes without saying that outdated bathrooms are simply a turn-off to millenials. Even the smallest bathrooms can look more attractive with the right finishing touches. The key features that will sell a bathroom are updated or refinished cabinets and countertops, wall color, tile, faucets, toilet, and lighting in modern styles. For the bathroom featured above, we covered the light wood vanities that were in decent condition with dark espresso paint to add instant elegant style when paired with updated faucets and lighting.


Bedroom staged by PJ & Company Staging and Interior Decorating

Convert the Extra Room Back To Bedroom

It’s common for many empty nesters to repurpose a spare bedroom into a more practical space such as an office, study or game room once the kids go off to college. But when it comes time to sell, showcase a room with its original purpose to appeal to young, prospective buyers since they are always on the look out for more bedrooms for the kids. In the room above, our team turned the hobby room back into an inviting bedroom setting by removing clutter and replacing with twin beds with colorful comforters and pillows, new fixtures, and simple wall art.


Basement/family room and office nook staged by PJ & Company Staging and Interior Decorating

Create Usable Space In The Basement

Convert an empty or junk-filled basement into a room with a purpose. A game room, family room, in-law suite, office nook, or exercise room are all great examples that will appeal to buyers looking for extra living space. Once clutter is removed, carpet cleaned and walls repainted, add simple furniture such as a desk, chair, sofas and accessories that create a lifestyle that buyers can envision for themselves. Consider adding extra closet space or using a hidden area under the stairs for more storage.


Mudroom remodel and decorating by PJ & Company Staging and Interior Decorating

Add Style and Function To The Back Entry

Create a mudroom that will be useful for families with young kids and pets year round. In the photo above, we transformed our client’s back entry with built-in storage and seating surrounded by bead board for a stylish finishing touch

PattiABOUT THE AUTHOR: Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. She also developed an award winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015 and 2016 Awards for Customer Service. Stern has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV.  She is a regular contributor to REALTOR Magazine’s blog, “Style, Staged and Sold.”


Staging and Style

The ‘New’ Brass Is Back in Home Design

Victorian kitchen


By Melissa Dittmann Tracey, REALTOR(R) Magazine

It’s all about that brass. But don’t expect to see that 1980s super shine. Today’s trendy brass is more of an antique brass, which is being used in light fixtures, mirrors, frames, and even furniture trims.

Mandie Maguire, an interior designer and broker associate with Berkshire Hathaway Home Services in Park Ridge, Ill., says antique brass fixtures are especially trendy with white kitchen cabinets along with a light quartzite countertop.

The antique brass also pops against gray walls.

“Brass is definitely back, but it’s a new brass – muted, less harsh, and not polished,” says Barbara Nazzaro, owner of A Simply Staged Home in the Boston area.


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